Suppliers and distributors need to be ready to adapt and meet the demand. As such innovations catch on and gain wider adoption, they’re bound to influence buyer expectations in the promotional products industry. It also speaks to the growing focus for on-demand production and mass personalization. But one thing is for sure, the venture represents another example of innovators trying to rapidly accelerate the apparel supply chain. Fashion retailer Choosy seeks to manufacture clothes made famous by celebrities on social media and deliver them to customers just weeks after they favorite and purhcase an item. Will it prove revolutionary and disruptive? Will it flare and fade, or fail to catch on, the way some other hyped start-ups have? We’re not smart enough to say. It will be interesting to see how the intelligent young fashionista’s business fairs. Inspired, Zeng wanted to try something similar in the U.S. It was during her time in China that she noticed that fashion bloggers were launching their own direct-to-consumer lines, a production model facilitated by the bloggers’ proximity to apparel manufacturing centers in China. She then went back to China to work in the family business, among other pursuits Hahm reports. She attended high school and university in the U.S., and worked as an investment banker for Citigroup for a couple years. Hailing from China originally, Zeng comes from a textile manufacturing family. Gigi Hadid’s jeans inspired a fashion offering from Choosy. Choosy’s official launch is scheduled for July 24.Ī post shared by Gigi Hadid on at 1:23pm PDT Choosy reportedly raked in 1,000 pre-orders over the course of four hours. After spotting that Gigi Hadid’s pearl-studded ripped jeans were catching social fire on Instagram, Choosy offered the trend for sale, along with three other items. Perhaps even more relevantly in the long run, Zeng and her team beta-tested their business model this winter. Investors include New Enterprise Associates (NEA), Forerunner Ventures, Innovation Global Factor and XFactor Ventures. The company announced this week that it has secured a $5.4 million round of seed funding. Whether legal entanglements will ensue remains to be seen, but the initial reaction to Choosy has been positive. While the specter of copyright infringement rears under Choosy’s model, Hahm reports that most items are not unique in the marketplace and that the start-up is not copying anything from independent designers. Choosy girls □ □ □ Which skirt do you love more? #getchoosyĪ post shared by Choosy on at 8:00am PDT
0 Comments
Leave a Reply. |